Leonesse Cellars

The Problem: Leonesse Cellars had a premium product and wanted to sell their wines at a proportionately premium rate. However, they had a ‘cartoonish’ image & label that did not translate a premium feel to their buyers. Thus their sales were not at the level they wanted.

The Solution: We evaluated the Leonesse product and came up with a brand image & label that portrayed class and elegance to their customers, all the while keeping in mind their budgetary constraints.

The Result: “We were able to immediately increase the cost of our wines by 15%,” said winery manager Rebaux Stein, “and our sales doubled over the next year.”